A curve by artvarkcreative@gmail.com | Aug 20, 2017 | Branding, Logo, Print | 0 comments Refresh a tired brand with simple, bold style. Challenge: The old logo design for this salon was stiff and outdated, but it had enough brand equity with customers that it only needed a refresh. Idea: Incorporating the soft corners of the wordmark into the rest of the logo and branding inspired a clean, updated look.